On-demand TV company Channel C has announced the launch of a new video on demand movie platform.
Channel C Extra is a joint venture with Heritage HM, a global distributor of faith-based movies. Rod Hopping, Heritage HM Managing Director said, "We are so happy to partner with Initiate Media and their Channel C project to launch Channel C Extra.
"With Initiate Media's traffic and Channel C brand, coupled with our extensive collection of faith-based films, this is a smart, strategic partnership. We are really looking forward to seeing where this ends up.
Matt Danswan, CEO of Initiate Media, said: "We have enormous respect for the team at Heritage HM, and together we hope to develop a Netflix-style platform for the faith film market.
"Their commitment to spreading the word via film is inspiring, and together we see a great future in online movie streaming."